Yearly Archives: 2012

Tornado Relief Efforts – The More Cabbage Disaster Clean Up Crew

We don’t always know when a disaster will strike. Last week the DFW area was plagued with 16-18 tornados. Thousands of homes were hit, destroying and damaging homes and businesses, which left people without necessities and greatly in need of help. This is when a community pulls together to support those in need. Images of [...]

Tornado Warning Issued – A California Girl’s Response

It started as a pretty normal Tuesday for this California girl. It’s a moderate 70 degrees outside, which fits my weather requirement. I even wore a dress today, and that’s a big deal. Things were going well. My hair is doing what it was told today, and I’m getting paid to Pinterest. Plus, there’s no [...]

The Secret to Killer Event Marketing

If you’ve ever tweeted something like, “Don’t forget to sign up for X, your last day to register is next Friday!” or ” Did you hear Really Big Performer will be playing at X? You don’t want to miss it!” then you’re probably an event marketer. If you’re an event marketer, you probably also know [...]

SXSWi 2012 Newbie Packing Guide

So this is my first time to visit SXSWi. I know, a total newb to the conference! I’ve been stressing as to which sessions to attend, scheduling parties, rsvping to karaoke, and finding out what my friends will be attending. It’s like planning your freshman year in college without deciding your major. Now that it’s [...]

Social PR at National Consortium of Breast Centers

  Vegas is right around the corner and we couldn’t be more excited! For four days we will all meet, engage, learn and take home more information and new relationships than we know what to do with! Chris Conant and Adam Dewar will be on site to talk about Social PR and how to develop strategies [...]

Five Marketing Paradigm Shifts That Are Changing Corporate Behavior

First, business communication is moving to more authenticity and transparency. I don’t know when it started. Maybe Enron? But we are moving from “cards close to the chest” to trying to let our personality and processes out of the house to play outside more. We are educating our prospects and earning trust. It also means more “personalities” behind the [...]

Facebook-Yelp-Checkins Integrated into 2013 Lexus GS

For a couple years I’ve been discussing new technologies coming out that allow for social media integration. The latest to add to this growing list, (besides the browser on your refrigerator), is the 2013 Lexus GS dash infotainment. It’s giant 12.3 inch screen is controlled by a joystick that maneuvers the climate controls sharing screen [...]

When are the 2012 Oscars (Academy Awards)? What channel?

This year, the Oscars will air this Sunday, February 26, 2012 OSCARS RED CARPET LIVE: 7 PM EST (Eastern) on ABC 6PM CST (Central) on ABC 5PM MST (Mountain) on ABC 4 PM PST (Pacific) on ABC   THE 84th ACADEMY AWARDS® 8:30PM EST (Eastern) on ABC 7:30PM CST (Central) on ABC 6:30PM MST (Mountain) [...]

The Social Media Customer Service Revolution

Everyday I’m blown away by the tools that are at our fingertips to engage with consumers and offer better customer service with social media.  When I have an issue with a bill or service, I expect that the company that I am paying will handle the situation and make things right.  It doesn’t always end [...]

Social at Conferences

It’s inevitable, every time we go to a conference, convention or seminar there are hundreds if not thousands of people to meet. Just like the Internet has provided information overload, attending a conference can lead to relationship overload. The difficulty is finding a way to maintain those relationships over time. Fortunately, the onset of technology [...]