Chris Conant
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Five Marketing Paradigm Shifts That Are Changing Corporate Behavior
First, business communication is moving to more authenticity and transparency. I don’t know when it started. Maybe Enron? But we are moving from “cards close to the chest” to trying to let our personality and processes out of the house to play outside more. We are educating our prospects and earning trust. It also means more “personalities” behind the [...]
First, business communication is moving to more authenticity and transparency. I don’t know when it started. Maybe Enron? But we are moving from “cards close to the chest” to trying to let our personality and processes out of the house to play outside more. We are educating our prospects and earning trust. It also means more “personalities” behind the [...]
Facebook-Yelp-Checkins Integrated into 2013 Lexus GS
For a couple years I’ve been discussing new technologies coming out that allow for social media integration. The latest to add to this growing list, (besides the browser on your refrigerator), is the 2013 Lexus GS dash infotainment. It’s giant 12.3 inch screen is controlled by a joystick that maneuvers the climate controls sharing screen [...]
For a couple years I’ve been discussing new technologies coming out that allow for social media integration. The latest to add to this growing list, (besides the browser on your refrigerator), is the 2013 Lexus GS dash infotainment. It’s giant 12.3 inch screen is controlled by a joystick that maneuvers the climate controls sharing screen [...]
When are the 2012 Oscars (Academy Awards)? What channel?
This year, the Oscars will air this Sunday, February 26, 2012 OSCARS RED CARPET LIVE: 7 PM EST (Eastern) on ABC 6PM CST (Central) on ABC 5PM MST (Mountain) on ABC 4 PM PST (Pacific) on ABC THE 84th ACADEMY AWARDS® 8:30PM EST (Eastern) on ABC 7:30PM CST (Central) on ABC 6:30PM MST (Mountain) [...]
This year, the Oscars will air this Sunday, February 26, 2012 OSCARS RED CARPET LIVE: 7 PM EST (Eastern) on ABC 6PM CST (Central) on ABC 5PM MST (Mountain) on ABC 4 PM PST (Pacific) on ABC THE 84th ACADEMY AWARDS® 8:30PM EST (Eastern) on ABC 7:30PM CST (Central) on ABC 6:30PM MST (Mountain) [...]
Why Brand Managers Need to Outsource Social PR Now
When I search on business marketing directors in the United States, the earliest reference I can find is in 1898, when E. St. Elmo Lewis wrote about the AIDA model. The AIDA model is based on the belief that people go through a multi-step decision-making process whenever they consider or buy something. And moving through [...]
When I search on business marketing directors in the United States, the earliest reference I can find is in 1898, when E. St. Elmo Lewis wrote about the AIDA model. The AIDA model is based on the belief that people go through a multi-step decision-making process whenever they consider or buy something. And moving through [...]
Developing Leads Online with Social PR
Finding a winning strategy for developing leads online takes a lot of planning and a talented team of people. In this video, I talk about moving people through the relationship continuum and drawing them closer to making a purchase with your company.
Finding a winning strategy for developing leads online takes a lot of planning and a talented team of people. In this video, I talk about moving people through the relationship continuum and drawing them closer to making a purchase with your company.
Leslie Nunn Compels Women to get Screened for Breast Care through Social Media
Leslie Nunn, a referral partner with More Cabbage, stopped by our offices for a Social Media PR meeting. We started talking about Social PR in health care, specifically for the Breast Care Centers and community. The Breast Care community is ideal for social media because, offline, it displays all the characteristics of a tight-knit, yet [...]
Leslie Nunn, a referral partner with More Cabbage, stopped by our offices for a Social Media PR meeting. We started talking about Social PR in health care, specifically for the Breast Care Centers and community. The Breast Care community is ideal for social media because, offline, it displays all the characteristics of a tight-knit, yet [...]
What Time do the Grammys Start on TV – 2012?
Should be a simple question but here is the data since it is so hard to find on line: If you have tickets to the actual event in L.A. it starts at 5pm Pacific Time (PST). The east coast will get to see this live on TV at 8pm their time. However, if you [...]
Should be a simple question but here is the data since it is so hard to find on line: If you have tickets to the actual event in L.A. it starts at 5pm Pacific Time (PST). The east coast will get to see this live on TV at 8pm their time. However, if you [...]
What Psychology Drives Social Media Use in B2B Markets?
There are a lot of books we’ve read, and plenty of real-world experience to boil it down to these three genres: 1. This is where I hang out, so bring the content to me. Users want content supplied in a simple way that they can share. If you make it too hard to share your [...]
There are a lot of books we’ve read, and plenty of real-world experience to boil it down to these three genres: 1. This is where I hang out, so bring the content to me. Users want content supplied in a simple way that they can share. If you make it too hard to share your [...]
Social Business and Public Relations is like the Oklahoma Land Rush of 1889
This famous photo helps tell the story of the “land grab” happening online. We’re seeing large companies refusing to participate in social media public relations, nor respond to comments and tweets online. While these kinds of companies are busy making policies to prevent facebook use during work hours, smaller companies are coming in and maximizing [...]
This famous photo helps tell the story of the “land grab” happening online. We’re seeing large companies refusing to participate in social media public relations, nor respond to comments and tweets online. While these kinds of companies are busy making policies to prevent facebook use during work hours, smaller companies are coming in and maximizing [...]
Budgeting for Social PR
“How much does social media cost?” is a question we often get. Our answer might be broad because at More Cabbage, we also include SEO, content development and internet marketing campaigns that all relate to the synergistic outcomes of Social PR. There are several factors used to determine the cost, which is normally equated to [...]
“How much does social media cost?” is a question we often get. Our answer might be broad because at More Cabbage, we also include SEO, content development and internet marketing campaigns that all relate to the synergistic outcomes of Social PR. There are several factors used to determine the cost, which is normally equated to [...]
