Beyond a logo mark is the process of building the brand identity. The brand identity is the sum of all the visual components that position your brand consistently and with regularity. For example, a color scheme, a series of graphical elements and icons, imagery, type styles, treatments, spacing and sizing, and the way your marketing materials fit and flow, together create a unique signature of your company, or product, or service to your marketplace.

Managing a brand identity that integrates multiple product lines, service offerings, divisions, or subsidiaries is a specialty only available through More Cabbage. We offer our Centralized Brand Management System or CBMS™, a web-based brand library, standards and management system used when the identity demands consistent usage control across a wide scope, such as subsidiary companies or multiple business channels.

Your positioning and name must be defensible. Defining what you stand for in a succinct name, message, slogan and positioning statement is the clearest expression of the brand. Positioning is all about occupying the highest rung on the ladder in your customers’ mind with respect to your brand category. It is possible to build a brand without even trying to, so the question becomes, isn’t it vital that you manage your logo, positioning and brand identity so that you can manage your customer’s perceptions too?

See logomarks »

Read more about our communications work under Brand Strategy and Planning »

Brand Support Services

Brand Support Services shape and move your brand farther into your prospect’s and client’s minds. This impacts buying decisions, exposure, lead generation, sales, profitability, business net worth, and ultimately your return-on-investment (ROI). Execution is every bit as crucial as conception. We don’t just talk about it, we deliver.

We also provide logo design, print media design, graphic design, website and interactive design, package design and advertising design according to our client’s requirements and we lead our clients into a marketing strategy that delivers results.