Public Relations (PR) and Message Communications are an intangible pair of services that build buzz around your product or service. Being a familiar and reputable choice to a customer can be more important than how they perceive the product or service performs. Our unique approach to PR and Communications is relational and naturally persuasive, but never forced.
Our PR services focus on generating ideas that will allow us to regularly bring consistent messages to your community or market. These include producing news articles, stories, blogs, letter campaigns, product reviews, interviews, speaking engagements, credibility boosts, expert opinions, and any other facet of media or web communication that advances your growth goals. One of our greatest areas of growth is Social PR, which is an internet approach to immersing your brand into the social conversations on the web, including social videos and social searches. Other PR services include the research, meetings, reporting of these activities.
Our communication services focus on developing the persuasive message behind what’s being said or written. The message is the cornerstone of advancing your brand. We have proven communication services and programs including: naming, positioning, executive media coaching, call scripting, positive casting, brand messaging, reception, blog maintenance and commenting, end-to-end marketing programs, crisis management, relationship marketing and conversation message crafting. We can do this traditionally, or through newer channels such as in Facebook, YouTube, Twitter or Delicious.
When PR and Communications are integrated in thought and execution, like most of marketing, the brand becomes highly consistent and known. This makes business development easier, followed naturally, by more cabbage.