More Cabbage Social Media PR, Branding and Web Sites

If you’ve ever tweeted something like, “Don’t forget to sign up for X, your last day to register is next Friday!” or ” Did you hear Really Big Performer will be playing at X? You don’t want to miss it!” then you’re probably an event marketer. If you’re an event marketer, you probably also know [...]

When I search on business marketing directors in the United States, the earliest reference I can find is in 1898, when E. St. Elmo Lewis wrote about the AIDA model. The AIDA model is based on the belief that people go through a multi-step decision-making process whenever they consider or buy something. And moving through [...]

Google+ brand pages were released yesterday to the foaming mouths of social media enthusiasts and community managers.  Did it live up to the hype?  I personally don’t think so.  Google is notorious for releasing products that aren’t really finished.  Google+’s brand pages still leave much to be desired.  Here is a few features that they [...]

You’ve decided you want to start branding yourself online in social media. Contending with content from celebrities (both real and reality), mega-brands, and politicians can be somewhat daunting when starting to create an online image. I’m sorry to tell you, but there is not a set formula for creating a “star” image online. There are [...]

Businesses that have problems with their brand management online should respond to their negative comments. If they don’t, they could pay for it in the long run. Chris Conant speaks on the subject for an Untyed event in Dallas.

CEO of Maly’s, John Maly, a nationwide distributor of high end salon products, talks about his journey with More Cabbage to create a brand. Through More Cabbage, and a campaign consisting of brand strategy, in-store brand development, identity, signage, promotions and marketing programs, his business tripled and Mr. Maly sold the 200+ store company to [...]

Evolution of the More Cabbage brand. Though our history pre-dates 2003, our “current” look and feel has gone through evolution as we’ve pursued clients and opportunities in the strategic marketing and branding space. We could have named the company The Conant Group, which was a trend in naming studios through the ’90s. As we thought [...]

When you’re an online marketer, you see a lot of inconsistencies with brands that have a presence on multiple sites.  Not having a consistent brand online can harm your online presence because of the way that people search for your brand.  For example, there is a company called Ibuildwidgets.com, but on their Google Places page [...]

There is a heated race in silicon valley. Which search engine will end up integrating Facebook’s global social network? Will Facebook partner with a search engine? Will it become one? Google is now integrating other-than-Facebook social networks so that your search results are not only social, involving your friend’s blogs, twitter feeds and posts, but [...]

There are very few articles that can be written to explain specifically how your company should market your product or service, create opportunities, win business and manage your reputation and growth. Speaking from experience, every company is different. Because each company has it’s own brand, positioning, competition, price point, prospects and industry to work through. [...]