I can make a case for engaging in Social Media PR using just one compelling reason: SEO. Search Engine Optimization. Let me explain. To start, one has to make two assumptions that I don’t have the time to develop or support. You’ll just need to trust me on this. First, people turn to the web [...]
If you’ve ever tweeted something like, “Don’t forget to sign up for X, your last day to register is next Friday!” or ” Did you hear Really Big Performer will be playing at X? You don’t want to miss it!” then you’re probably an event marketer. If you’re an event marketer, you probably also know [...]
Evolution of the More Cabbage brand. Though our history pre-dates 2003, our “current” look and feel has gone through evolution as we’ve pursued clients and opportunities in the strategic marketing and branding space. We could have named the company The Conant Group, which was a trend in naming studios through the ’90s. As we thought [...]
Designing Health needed a marketing and design firm to handle a range of print, web, advertising and trade show needs that were just under the radar of a large ad agency. We handled package design and development for 30 Missing Link Pet Nutritional Supplement products (UPCs), production and prepress, trade advertising, trade show marketing, PR, [...]
This is packaging for a nutritional supplement for pets. Designing Health, a client of ours for many years, needed a new version of an existing product brand to spin off and sell in a WalMart or large mainstream situation. We built the brand, package design and messaging to sell in the mainstream. We also handled [...]
Now who doesn’t love a good BBQ? Our friends at Bedlam bar-be-que asked if we could think about a free-standing style custom menu design, that allows customers to walk through the restaurant and order. The custom menu design concept was printed on 5 mil Sintra board in color and can be implemented in on other [...]
Once in a long while we get to a project like a cigar label or a wine label. These projects bring our designers back to the all-nighters in design school developing logos with craftsmanship in an old-school kinda way. The Waters logo is not a font. It is hand-drawn. The brand we built included a [...]
Ever had one of Chipotle’s huge, fresh burritos’ We developed this flash animation concept for a rodeo conference they sponsored in Colorado. Request demo CD.
Perfect Pantry was a dot-com company that acted as an intermediary between the small farmer in Wisconsin and the specialty foods buyer. Bringing new and better foods to market enhanced the quality of foods and range of flavors. Because Perfect Pantry chose us, and because we like to eat, we embarked on a brand strategy [...]
The Cheesecake Factory is best known for their older-world luxury ambiance, large fresh portions, and of course world-famous cheesecake. We were invited to develop interface concepts for their new web site. Shown here is the home page.