I can make a case for engaging in Social Media PR using just one compelling reason: SEO. Search Engine Optimization. Let me explain. To start, one has to make two assumptions that I don’t have the time to develop or support. You’ll just need to trust me on this. First, people turn to the web [...]
If you’ve ever tweeted something like, “Don’t forget to sign up for X, your last day to register is next Friday!” or ” Did you hear Really Big Performer will be playing at X? You don’t want to miss it!” then you’re probably an event marketer. If you’re an event marketer, you probably also know [...]
We scouted this land and found an historic property that we could rent out for parties and weddings. The primary idea was to create an office for More Cabbage that is also social (in a Social PR sense), so that we can leverage public check-ins through mobile devices in Foursquare and Facebook. We designed a [...]
Evolution of the More Cabbage brand. Though our history pre-dates 2003, our “current” look and feel has gone through evolution as we’ve pursued clients and opportunities in the strategic marketing and branding space. We could have named the company The Conant Group, which was a trend in naming studios through the ’90s. As we thought [...]
We developed this logo for a t-shirt design for Epiphany Systems for the National Foursquare Convention. This simple one-color idea meant to focus on the name of the event and the date. We were asked to contain it in a 10″ x 11″ space.
Christopher Signature Pools needed a brand identity to present a high-end presentation of the firm’s pool design skills. “Explore the Art of Water” became the tagline for the designer to “hates kidney bean” pools. The logo elongates the “p” into a slide with a child flying off and having fun. The cards are printed with [...]
We renamed Worklogix after learning its predecessor, Productivity Solutions, communicated only a part of what the company did in a terribly general way. The name Worklogix gives meaning to the system of desk organization and work productivity this company teaches that is logical and easy-to-use. We crafted the positioning to remain functional: productivity solutions for [...]