I can make a case for engaging in Social Media PR using just one compelling reason: SEO. Search Engine Optimization. Let me explain. To start, one has to make two assumptions that I don’t have the time to develop or support. You’ll just need to trust me on this. First, people turn to the web [...]
If you’ve ever tweeted something like, “Don’t forget to sign up for X, your last day to register is next Friday!” or ” Did you hear Really Big Performer will be playing at X? You don’t want to miss it!” then you’re probably an event marketer. If you’re an event marketer, you probably also know [...]
Evolution of the More Cabbage brand. Though our history pre-dates 2003, our “current” look and feel has gone through evolution as we’ve pursued clients and opportunities in the strategic marketing and branding space. We could have named the company The Conant Group, which was a trend in naming studios through the ’90s. As we thought [...]
This is packaging for a nutritional supplement for pets. Designing Health, a client of ours for many years, needed a new version of an existing product brand to spin off and sell in a WalMart or large mainstream situation. We built the brand, package design and messaging to sell in the mainstream. We also handled [...]
Web sites built previous to 2008 were scarcely built on a blog framework. What may look as somewhat templated actually offers creative license to utilize functionality for better search engine optimization, social media and client-side managed content and imagery. Fire Resistant Thread is a simple product web site built around the opportunity to dominate search [...]
Total Control is an HVAC installation and service company in Sacramento, CA. They use Johnson Controls products to manage comfort control. We defined the brand and designed a brochure and marketing collateral around the strategy and message that hand-held technology and smart phones are now regulating and monitoring heating, ventilation and air conditioning systems. The [...]
C2C Office furniture needed assistance with building a furniture company that sold to high-quality refurbished and new furnishings to Fortune 500 companies. The work involved a massive print and web catalog of work, allowing prospects to browse and purchase the latest selections and turning C2C from just a local warehouse to a national player.
Higher Power Aviation trains pilots to fly 737′s and other aircraft. Our role was to help design a presentation folder and web site to start the process of branding them as an industry leader. The work included web development, integrating a little bit of flash, and a lot of database programming to deliver rich search [...]