I can make a case for engaging in Social Media PR using just one compelling reason: SEO. Search Engine Optimization. Let me explain. To start, one has to make two assumptions that I don’t have the time to develop or support. You’ll just need to trust me on this. First, people turn to the web [...]
If you’ve ever tweeted something like, “Don’t forget to sign up for X, your last day to register is next Friday!” or ” Did you hear Really Big Performer will be playing at X? You don’t want to miss it!” then you’re probably an event marketer. If you’re an event marketer, you probably also know [...]
Evolution of the More Cabbage brand. Though our history pre-dates 2003, our “current” look and feel has gone through evolution as we’ve pursued clients and opportunities in the strategic marketing and branding space. We could have named the company The Conant Group, which was a trend in naming studios through the ’90s. As we thought [...]
Ambassador needed a clean brand identity for business cards.A business card design that was simple and to the point. He needed it in one day. Given a lot of information, a designer’s job is to organize content and in this case, we built and printed a clean, professional presentation of his previously crowded business card.
Total Control is an HVAC installation and service company in Sacramento, CA. They use Johnson Controls products to manage comfort control. We defined the brand and designed a brochure and marketing collateral around the strategy and message that hand-held technology and smart phones are now regulating and monitoring heating, ventilation and air conditioning systems. The [...]
We created a brand identity for this San Clemente, California-based mortgage company. The option below shows a second design direction we offered for logo, stationery, and web site.
Sharma asked for a luxury feel with their business development company. The growth within the company was substantial, leading to work on web site development and applications, printed material, and a complete brand identity. Below are two other options we presented as a design solution.
Christopher Signature Pools needed a brand identity to present a high-end presentation of the firm’s pool design skills. “Explore the Art of Water” became the tagline for the designer to “hates kidney bean” pools. The logo elongates the “p” into a slide with a child flying off and having fun. The cards are printed with [...]
When LA’s leading architectural firm came to us to develop their brochure and web site, we were honored to have been awarded the job. Selected from among six firms, our team built a brand identity that won a national Addy in the print category (out of 65,000 entries). But the best ‘award’ was our client’s [...]
Westmoore hired our firm to design and build the brand for the company. Originally, the firm offered investments in small businesses owned by Westmoore, lending opportunities, property and securities. The branding involved creating a revised logo mark and tagline, “Investment Entrepreneurs”. We developed print collateral to convey the brand identity of clean, forward thinking, progressive, [...]