I can make a case for engaging in Social Media PR using just one compelling reason: SEO. Search Engine Optimization. Let me explain. To start, one has to make two assumptions that I don’t have the time to develop or support. You’ll just need to trust me on this. First, people turn to the web [...]
If you’ve ever tweeted something like, “Don’t forget to sign up for X, your last day to register is next Friday!” or ” Did you hear Really Big Performer will be playing at X? You don’t want to miss it!” then you’re probably an event marketer. If you’re an event marketer, you probably also know [...]
Evolution of the More Cabbage brand. Though our history pre-dates 2003, our “current” look and feel has gone through evolution as we’ve pursued clients and opportunities in the strategic marketing and branding space. We could have named the company The Conant Group, which was a trend in naming studios through the ’90s. As we thought [...]
Designing Health needed a marketing and design firm to handle a range of print, web, advertising and trade show needs that were just under the radar of a large ad agency. We handled package design and development for 30 Missing Link Pet Nutritional Supplement products (UPCs), production and prepress, trade advertising, trade show marketing, PR, [...]
This is packaging for a nutritional supplement for pets. Designing Health, a client of ours for many years, needed a new version of an existing product brand to spin off and sell in a WalMart or large mainstream situation. We built the brand, package design and messaging to sell in the mainstream. We also handled [...]
Our team developed a series of comps for presentational use by Mattel to Disney. The product lines had similarities despite the range in ages (infant-7 years). We developed packaging shapes and design concepts for three different sub-brands under the DisneyBabies, DisneyToddlers and DisneyKids lines. Within a year, all the products were selling off the shelf [...]
A kind of urban, mid-west feel for a piano artist. The CD is a manhole cover.
Now who doesn’t love a good BBQ? Our friends at Bedlam bar-be-que asked if we could think about a free-standing style custom menu design, that allows customers to walk through the restaurant and order. The custom menu design concept was printed on 5 mil Sintra board in color and can be implemented in on other [...]
C2C Office furniture needed assistance with building a furniture company that sold to high-quality refurbished and new furnishings to Fortune 500 companies. The work involved a massive print and web catalog of work, allowing prospects to browse and purchase the latest selections and turning C2C from just a local warehouse to a national player.