Retail

Kidsmart/Little Folks Shop

KidsMart hired us to redevelop an ailing brand for their 363 stores. The identity included store signage, corporate stationery, and planning recommendations for a new interior design of the store scheme including carpeting and a kids play area. We needed to de-emphasize Little Folks Shop as it had been acquired, and we needed to start [...]

Canine Genius

Canine Genius is an identity for a set of retail products and toys designed to make your dog smarter. We thought the concept was a lot of fun, so we used a retro feel with an illustrated dog. We created a flash site as well that gave you a sense of the fun we had [...]

Complete Post

We presented nine great concepts for this very fun logo mark. Because this production company prides themselves on customer service with a twist, we thought a dog jumping through hoops (a C) made the most sense to us.

Encore Software

In the business of retail software sales, eye-grabbing packaging (and large shelf-space) will sell. We investigated a few stores and found that no one owned the color red in their business category: so we jumped on the opportunity. Even though it is a lower-cost substitution for Microsoft Office, we stayed clear from any resemblance to [...]

Maly’s

Maly’s is the largest West Coast distributor of hair care products such as Paul Mitchell and Redkin. The company services over 16,000 salons with over 125 stores and 200 sales consultants. Our team has played a strategic role in helping Maly’s grow their revenues 40% and more than triple their profit since we started working [...]

Infinite Spa

Here we are showing the process of building a brand identity: three different sets of design directions for a distributor of health and day spa products. Each one has a slightly different emphasis, but see how each logo concept is developed into a successful, corresponding brand identity. Our first logo mark contrasts a clean contemporary [...]

Healthpro Nutrition

HealthPro Nutrition are the makers of VitaGravy, Vitamin enriched gravy for your dog’s kibble. A new line of treats launched off of the success of VitaGravy, called Biscuits ‘N Gravy. These holistic health treats for dogs come in four delicious, natural flavors. We wanted to build a packaging system that maintained equity in the corporate [...]

Designing Health