Technology

The Secret to Killer Event Marketing

If you’ve ever tweeted something like, “Don’t forget to sign up for X, your last day to register is next Friday!” or ” Did you hear Really Big Performer will be playing at X? You don’t want to miss it!” then you’re probably an event marketer. If you’re an event marketer, you probably also know [...]

Facebook-Yelp-Checkins Integrated into 2013 Lexus GS

For a couple years I’ve been discussing new technologies coming out that allow for social media integration. The latest to add to this growing list, (besides the browser on your refrigerator), is the 2013 Lexus GS dash infotainment. It’s giant 12.3 inch screen is controlled by a joystick that maneuvers the climate controls sharing screen [...]

More Cabbage Web Brand Evolution

Evolution of the More Cabbage brand. Though our history pre-dates 2003, our “current” look and feel has gone through evolution as we’ve pursued clients and opportunities in the strategic marketing and branding space. We could have named the company The Conant Group, which was a trend in naming studios through the ’90s. As we thought [...]

NogWorld

We’ve had the opportunity to develop a few iPhone applications, and this is perhaps one of our favorites. After bringing the company through some strategic ideas for several applications, we landed on DocNOG. This app allows you to find a physician by segmenting it by zip code, insurance provider and specialty. This is very handy [...]

Total Control HVAC

Total Control is an HVAC installation and service company in Sacramento, CA. They use Johnson Controls products to manage comfort control. We defined the brand and designed a brochure and marketing collateral around the strategy and message that hand-held technology and smart phones are now regulating and monitoring heating, ventilation and air conditioning systems. The [...]

Ameritec

Ameritec is a telecommunications provider of testing equipment. We were hired to develop an ad campaign that could reinforce credibility with products and customer service. Our campaign was titled ‘things that go wrong when you don’t test.’ The campaigned involved other marketing materials from a capabilities brochure and company catalog to tradeshow materials and a [...]

Execucom

Execucom is about wireless telecommunication sales, service and support. The company wanted a clean, corporate look to target the wireless and cell phone needs of businesses and organizations. The brand identity extended into a look and feel that translated to a stationery package. Then we completed strategy and information architecture sessions for the e-commerce site.

Grant Seeker

The Grantseeker project was developed by Benjamin Ray, our new media specialist. This flash intro is used at the beginning of the client’s web site. The concept takes the organization’s mark and extends it through an animated story leaving a feeling of care, trust, and dedication. This project is credited to Benjamin Ray, our flash [...]

LeadTracker

Lead Tracker was an interesting challenge. Both a phone company and an advertising tracking technology, we developed a logo mark and tagline to kick off the direction for the brand. The concept is a fingerprint inside a silhouette of a person, signifying how we profile the user. The tagline, lead with insight, is a triple [...]

Neptune Networks

Neptune Networks is a an established provider of airport and hotel internet access stations. The stations, originally subsidized through on-line advertising, changed to a pay-on-demand model two years ago. We were hired to develop presentational materials, corporate collateral and brochure work, signage and a host of other printed material. The signs (or fins) are currently [...]