More Cabbage Social Media PR, Branding and Web Sites

If you’ve ever tweeted something like, “Don’t forget to sign up for X, your last day to register is next Friday!” or ” Did you hear Really Big Performer will be playing at X? You don’t want to miss it!” then you’re probably an event marketer. If you’re an event marketer, you probably also know [...]

So this is my first time to visit SXSWi. I know, a total newb to the conference! I’ve been stressing as to which sessions to attend, scheduling parties, rsvping to karaoke, and finding out what my friends will be attending. It’s like planning your freshman year in college without deciding your major. Now that it’s [...]

  Vegas is right around the corner and we couldn’t be more excited! For four days we will all meet, engage, learn and take home more information and new relationships than we know what to do with! Chris Conant and Adam Dewar will be on site to talk about Social PR and how to develop strategies [...]

First, business communication is moving to more authenticity and transparency. I don’t know when it started. Maybe Enron? But we are moving from “cards close to the chest” to trying to let our personality and processes out of the house to play outside more. We are educating our prospects and earning trust. It also means more “personalities” behind the [...]

For a couple years I’ve been discussing new technologies coming out that allow for social media integration. The latest to add to this growing list, (besides the browser on your refrigerator), is the 2013 Lexus GS dash infotainment. It’s giant 12.3 inch screen is controlled by a joystick that maneuvers the climate controls sharing screen [...]

Everyday I’m blown away by the tools that are at our fingertips to engage with consumers and offer better customer service with social media.  When I have an issue with a bill or service, I expect that the company that I am paying will handle the situation and make things right.  It doesn’t always end [...]

It’s inevitable, every time we go to a conference, convention or seminar there are hundreds if not thousands of people to meet. Just like the Internet has provided information overload, attending a conference can lead to relationship overload. The difficulty is finding a way to maintain those relationships over time. Fortunately, the onset of technology [...]

When I search on business marketing directors in the United States, the earliest reference I can find is in 1898, when E. St. Elmo Lewis wrote about the AIDA model. The AIDA model is based on the belief that people go through a multi-step decision-making process whenever they consider or buy something. And moving through [...]

Finding a winning strategy for developing leads online takes a lot of planning and a talented team of people. In this video, I talk about moving people through the relationship continuum and drawing them closer to making a purchase with your company.

Leslie Nunn, a referral partner with More Cabbage, stopped by our offices for a Social Media PR meeting. We started talking about Social PR in health care, specifically for the Breast Care Centers and community. The Breast Care community is ideal for social media because, offline, it displays all the characteristics of a tight-knit, yet [...]