Social PR

Copywriting Tips to Help Maximize Leads

Sell, Not Entertain I like to think of copywriters as advertisers whose goal is to sell. However, most copywriters have this artistic instinct to create content that is aesthetically pleasing. This could lead to a waste of advertising dollars, since the purpose of advertising is to sell, not entertain. I’m not saying that a copywriter’s […]

Social Espresso; the Perfect Shot of Customer Satisfaction

When you think of customer service, what comes to mind? Most likely, you’ll think of companies like Wal-Mart, McDonalds, American Airlines, etc. What about the thought of working for one of those companies in a call center? Most people dread the thought of working customer service. Why is that? It could be that you regularly […]

Hat Trick Tips to Keep Panda 4.0 from Penalizing Your Site

On May 20th, Google’s head of the webspam team, Matt Cutts, announced the latest update to their search results ranking algorithm. The Panda 4.0 Update functioned as a quality control update, with the goal of reducing the rank of websites with low-quality content in the SERPS. So, what does Google consider to be characteristics of […]

Why Human Nature Has Turned Online Trust into Tofu (and how you can make bacon from it)

In the beginning, humans created the Internet and the World Wide Web. The Web was empty, a formless mass cloaked in darkness. And the motives of big businesses were hovering over its surface… That’s pretty much how the demise of online trust has come to fruition. It’s no different from traditional media, really. People want […]

Wearbles, Privacy and Grumpy Cat: More Cabbage Highlights their Top Moments from SXSW Interactive 2014

It’s been nearly a month since the More Cabbage team ventured deep in the heart of Texas to the 2014 SXSW Interactive Conference. The team divided and conquered sessions in order to obtain the most innovative and discussed industry topics. It wasn’t easy to battle through the crowds of hipsters or power walk across 15+ […]

Using Trust to Bring About a Harvest in Your Business Relationships

I am not an avid gardener, but I do know there are key ingredients that are necessary for a plant to grow and survive. For one, growth cannot happen in a plant’s life unless ample nutritious soil is available to spread its roots in. The same is true in business relationships. In the selling cycle, the […]

Understanding Your Customers: The Ugly Truth to Build Trust

I was 15 years old when I started working as a cashier for a local, family-owned business called the Sunflower Shoppe. Seven years at this store helped me learn the ins and outs of customer service and truly understand what it meant to serve others. We all know that a “service” is the action of helping […]

6 Tips for Becoming a 2014 Social Media PR Rock Star

Three, two, one… it’s New Year’s resolution time! And what better time than the start of a new year to get your social media sites rockin’ ‘n’ rollin’ in 2014? So clean up the confetti, pop the balloons and read on for tips on how to become a social media PR Rock Star this year: 1. […]

Trouble in Paradise! Are Google Hummingbird and Search Engine Optimization Headed for Splitsville?

Picture this scenario: You’re at a train station in cyberspace and you ask someone for the time… Former Google Algorithm: “The time? Oh, why certainly! Let us join together and embark on a journey to the land of magical timepieces. Come with me on this train of informative destiny and endless possibilities. We shall gallop […]

Social Media Legalities: Does SB-568 Carry Weight Outside California?

Before we get started, let me quickly introduce myself. I’m Isaac Stipp, recently married to my beautiful wife Hulda, current intern at More Cabbage and looking forward to weighing in on the influential, industry-related topics of today. Senate Bill No. 568 (SB-568) was recently signed in California and raised question to the importance of social […]