Social PR

The Race Against Time: Setting Expectations for Lead Development in Digital Marketing

It’s a Saturday in January 2016 during the National League Football playoffs. The Green Bay Packers have just a few seconds left to score a touchdown against the Cardinals that will equalize the game, giving them a chance to advance to the National League playoffs and then the Superbowl. Jason Rogers receives the snap, avoids […]

Why Organic Reach is on Life Support (and how you can fight back)

I heard someone say a few weeks ago, “Organic reach isn’t dead, but it’s definitely on life support.” And this really got me thinking. As digital marketers, we’re always looking for ways to get our clients’ content to stand out. But if it’s true that only 1-2 % of your audience on Facebook is seeing […]

New Year Resolutions to Kick Your Social into Shape

Now that the New Year has officially rung in, champagne has been popped and black-eyed peas have been eaten for good luck (not the band), you’re probably setting goals for 2015 to recover from that unsightly holiday ad spend. We just so happen to have a series of lean and mean #NY2015 resolutions to help […]

Copywriting Tips to Help Maximize Leads

Sell, Not Entertain I like to think of copywriters as advertisers whose goal is to sell. However, most advertisers have an artistic instinct to create content that is aesthetically pleasing. This could lead to a waste of advertising dollars, since the purpose of advertising is to sell, not entertain. I’m not saying that a copywriter’s […]

Social Espresso; the Perfect Shot of Customer Satisfaction

When you think of customer service, what comes to mind? Most likely, you’ll think of companies like Wal-Mart, McDonalds, American Airlines, etc. What about the thought of working for one of those companies in a call center? Most people dread the thought of working customer service. Why is that? It could be that you regularly […]

Hat Trick Tips to Keep Panda 4.0 from Penalizing Your Site

On May 20th, Google’s head of the webspam team, Matt Cutts, announced the latest update to their search results ranking algorithm. The Panda 4.0 Update functioned as a quality control update, with the goal of reducing the rank of websites with low-quality content in the SERPS. So, what does Google consider to be characteristics of […]

Why Human Nature Has Turned Online Trust into Tofu (and how you can make bacon from it)

In the beginning, humans created the Internet and the World Wide Web. The Web was empty, a formless mass cloaked in darkness. And the motives of big businesses were hovering over its surface… That’s pretty much how the demise of online trust has come to fruition. It’s no different from traditional media, really. People want […]

Wearbles, Privacy and Grumpy Cat: More Cabbage Highlights their Top Moments from SXSW Interactive 2014

It’s been nearly a month since the More Cabbage team ventured deep in the heart of Texas to the 2014 SXSW Interactive Conference. The team divided and conquered sessions in order to obtain the most innovative and discussed industry topics. It wasn’t easy to battle through the crowds of hipsters or power walk across 15+ […]

Using Trust to Bring About a Harvest in Your Business Relationships

I am not an avid gardener, but I do know there are key ingredients that are necessary for a plant to grow and survive. For one, growth cannot happen in a plant’s life unless ample nutritious soil is available to spread its roots in. The same is true in business relationships. In the selling cycle, the […]

Understanding Your Customers: The Ugly Truth to Build Trust

I was 15 years old when I started working as a cashier for a local, family-owned business called the Sunflower Shoppe. Seven years at this store helped me learn the ins and outs of customer service and truly understand what it meant to serve others. We all know that a “service” is the action of helping […]