BrainX.com has developed an intelligent, software-based study system guaranteed to improve your test scores. The application uses a pen highlighter tool to scan in data and feeds it into your computer connected to the internet. The software trains you, quizzes you, looks up information for you on the net, and helps you share study groups and class notes. Our job was to brand the company during its second round of funding.
We started by trying an early version of the software for ourselves. We were impressed, and it helped us to think about the application, the users and marketing programs we could develop.
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