Here we are showing the process of building a brand identity: three different sets of design directions for a distributor of health and day spa products. Each one has a slightly different emphasis, but see how each logo concept is developed into a successful, corresponding brand identity.
Our first logo mark contrasts a clean contemporary sans serif typeface with a custom typographic expression of the word SPA to convey a feeling of elegance and sophistication. An infinity mark is woven into the typeface forming the bridge across the a. The use of silver in both the word infinite and the infinity symbol reinforces the message while providing visual contrast and texture.
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