Healthpro Nutrition
HealthPro Nutrition are the makers of VitaGravy, Vitamin enriched gravy for your dog’s kibble. A new line of treats launched off of the success of VitaGravy, called Biscuits ‘N Gravy. These holistic health treats for dogs come in four delicious, natural flavors.
We wanted to build a packaging system that maintained equity in the corporate name, but put the primary emphasis on visible, friendly, red letters. We started the concept after a freelancer had been unable to solve marketing and product visibility issues.
We developed a series of flavors for the line in three different box sizes over a period of eight weeks.
During the eight week period, we simultaneously started development for a line called Chomp ‘N Chips. These are healthier than Doritos, without the doggie breath.
The Chomp ‘N Chips line involved four flavors in two sizes. The line needed to be a sister product of Biscuits ‘N Gravy, expecting that consumers would pick up a box of both. We issue this warning: they smell so good, you might taste them.
Luv-A-Bones and Luv-A-Bones Mini’s catered to a more lavish owner who loves to spoil little Pooksie. We art directed a food photoshoot, having prepared delicious people-food that represented the actual ingredients in the heart-shaped biscuit.
The success of the packaging is in the ROI. In the first month, both Petco and PetsMART both placed their largest order to date with the company, and the company expects to double their revenue this year over last.
The lines extended to multiple flavors and packaging sizes.
