Just Harvested

What I Didn’t Know About Social PR…

As a Marketing major coming into a social PR atmosphere, I’m noticing how social media is tearing down the walls between traditional marketing, advertising, and public relations. While they can be used together, the biggest difference I’ve noticed since starting my internship with More Cabbage is the intention. If advertising had a chant, it would […]

Why Organic Reach is on Life Support (and how you can fight back)

I heard someone say a few weeks ago, “Organic reach isn’t dead, but it’s definitely on life support.” And this really got me thinking. As digital marketers, we’re always looking for ways to get our clients’ content to stand out. But if it’s true that only 1-2 % of your audience on Facebook is seeing […]

New Year Resolutions to Kick Your Social into Shape

Now that the New Year has officially rung in, champagne has been popped and black-eyed peas have been eaten for good luck (not the band), you’re probably setting goals for 2015 to recover from that unsightly holiday ad spend. We just so happen to have a series of lean and mean #NY2015 resolutions to help […]

Copywriting Tips to Help Maximize Leads

Sell, Not Entertain I like to think of copywriters as advertisers whose goal is to sell. However, most advertisers have an artistic instinct to create content that is aesthetically pleasing. This could lead to a waste of advertising dollars, since the purpose of advertising is to sell, not entertain. I’m not saying that a copywriter’s […]

“Intern to Intern” 7 Tips to Get the Most Out of Your Internship

Securing an internship while you’re still in school is vital. Your professors tell you all the time how important it is, and they’re totally correct – especially in the world of social PR. Learning the ins and outs of the industry will prepare you as you embark on your career in any communications-related industry. Intern […]

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