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Copywriting Tips to Help Maximize Leads

Sell, Not Entertain I like to think of copywriters as advertisers whose goal is to sell. However, most copywriters have this artistic instinct to create content that is aesthetically pleasing. This could lead to a waste of advertising dollars, since the purpose of advertising is to sell, not entertain. I’m not saying that a copywriter’s […]

“Intern to Intern” 7 Tips to Get the Most Out of Your Internship

Securing an internship while you’re still in school is vital. Your professors tell you all the time how important it is, and they’re totally correct – especially in the world of social PR. Learning the ins and outs of the industry will prepare you as you embark on your career in any communications-related industry. Intern […]

How to Win the World Cup of Corporate Branding

You know the feeling. That feeling you get when you’re watching something inspirational on television, online or in theaters. You think to yourself “I have to try that” or “that looks easy” or maybe “I could slide tackle that guy” even if you’ve never so much as stepped onto a soccer field before. When you […]

Social Espresso; the Perfect Shot of Customer Satisfaction

When you think of customer service, what comes to mind? Most likely, you’ll think of companies like Wal-Mart, McDonalds, American Airlines, etc. What about the thought of working for one of those companies in a call center? Most people dread the thought of working customer service. Why is that? It could be that you regularly […]

Hat Trick Tips to Keep Panda 4.0 from Penalizing Your Site

On May 20th, Google’s head of the webspam team, Matt Cutts, announced the latest update to their search results ranking algorithm. The Panda 4.0 Update functioned as a quality control update, with the goal of reducing the rank of websites with low-quality content in the SERPS. So, what does Google consider to be characteristics of […]

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