Rothenberg Sawasy Architects
When LA’s leading architectural firm came to us to develop their brochure and web site, we were honored to have been awarded the job. Selected from among six firms, our team built a brand identity that won a national Addy in the print category (out of 65,000 entries). But the best ‘award’ was our client’s ROI success. They’ve rekindled a 20-year old brand, and grew from 30 to 45+ employees in the wake of the campaign.
The project began with several explorations of a logotype. This was one of the directions explored.
To their clients, they were known as RSA, and the logotype and stationery projects called for a very clean, sophisticated treatment of typography and color balance.
We landed on a crisp, clean treatment of the letters so as not to detract from the beautiful architecture and interior work that we built.
Our award-winning brochure was designed using plastic, metal and wood(paper). Three elements commonly used in architecture. The brochure doubled as a capabilities/proposal system, complete with tabbed sections that were silk-screened with brochure content using a specially-mixed ink formula. The brochure and its project sheets could be tailored depending on the prospect and the industry they were in. Even tabs could be swapped out. The thick styrene back contained a flash demo CD of their work. The entire brochure was bound with a wire-o machine at the client’s facility on an as-needed basis.
We extended the brand by creating an award-winning flash-based web site. The audio was sampled and remixed to work with the experience of the site. The animation continues throughout every scene giving a window glimpse of the work RSA develops’a theme that is consistent with the tabbed windows found in the brochure.
Among competitors, RSA has the only site that shows the imagery full-screen, a main reason we chose flash animation, which can slide navigation out of the viewing area, and back again.
