We recognize that because the web changes, it provides us with many opportunities to try new campaigns—some which may have never been tried before.

These could include campaigns that involve promoting or creating outcomes for events, videos, ecommerce, promotions, etc. It may involve a cooperative effort to integrate Google Adwords, Facebook Ads and Sponsored Stories, Email Campaigns, Foursquare Tips, or third party sites such as Groupon, Living Social, or Wildfire Promotions, etc.

The kinds of campaigns we prefer to build are those that can utilize and tap an existing social network for a promotion. This way, the client experiences a direct benefit with some great results. This is why as part of our Social PR strategy, we might run a different program at the beginning of the campaign vs. the end of the term, when the network is larger.

Other campaigns could involve tying a social media campaign into part of something larger with a wider reach, such as a real world event, in-store promotion or B2B relationship strategy.