Being found on page one in search engines is a priority for online marketers. Most clients understand that the web site and all of its sub pages need to be optimized with keyword content, meta tags, descriptions and titles that are centered on specific keyword phrases.

What clients may not realize is that social PR content also needs to be optimized. Linked In profiles can rise to the top of search engines –sometimes ahead of the company web site. Social videos, when properly optimized, are climbing to first page placement 53x faster than blog posts do. The way your site is built and the way it navigates affects its SEO value.

Most importantly, SEO should be done by hand, because Google is getting even more sophisticated in recognizing when SEO is automated. Also, us humans hate the automated gobbledygook and irrelevant content, which makes us bounce the page. (This creates a strike against the very optimization you are trying to achieve!).

Companies who provide cheap SEO solutions automate their search engine optimization. Read our blog post about sending SEO overseas. We take an approach that is very granular –uniquely for each piece of content. While more time-consuming, More Cabbage performs SEO by hand and consequently gets recognized by search engines and the humans that read them as authentic, meaningful content. It provides a more valuable lead to our client. We also climb faster in search engines. With the launch of Panda in June of 2011, Google started penalizing spammy low-quality link scraping sites, such as JCPenney, overstock.com and Forbes. Reportedly 45 million other sites will be affected over time by this “shady” practice.

More Cabbage has an authentic process including two stages of keyword analysis that are based on search relevance, regional usage and competition. Then the bulk of our SEO work is to strengthen the copy, posts, imagery, photos, videos, links and programming in social media and on your pages to make them highly readable and relevant (optimization). We also build strong links back to your pages from relevant sites that increase its popularity.

Bear in mind, if the structure of your site is wrong, you can get poor search engine results. We design and program a different kind of web site that is keyword-influenced from navigation to content, managed with our Cabbage CMS for optimization, and at its core, is more social and SEO-successful in its structure. Because a social web site is better performing than a non-social web site, our web sites function better for lead generation.