“Failing to plan is planning to fail.”  -Alan Lakein

Our strategy process, developed by Chris Conant, Cris Davis, Kati Smith, and Adam Dewar, delivers a comprehensive plan of action for a one to two-year Social PR program.

To develop a Social PR strategy for your business, we need to get your commitment to a minimum of 15-25 hours of work. During this time we discover and understand the client through research, discussion, personal experience and guiding the client through our More Cabbage branding process.

During this time, we invest at least two meetings on-site to outline the technical set-up components, syndication strategy, content development (including video), social media initiatives, communities, social meter measurements for ROI.

Other aspects of our work include outlining the corporate social training process, social media policy, social media tools, keyword research, search engine optimization of “social” content, and assigning responsibilities based on available resources in and outside your company.

In the end we deliver a Gantt-style Social PR calendar and a proposal to execute and deliver the project. And you leave with a clear understanding how to apply a social layer onto your business (making it a social business).

We have heard only positive feedback from clients how valuable the strategy process has been. Some have come in knowing just a little about Social PR, and after leaving the meetings, feel very educated and confident about their online marketing strategy for Social PR.

Sign up for a Social PR presentation. It’s the first step for qualified companies. And it’s free.

For potential clients that need Social PR strategy but do not qualify or do not have the funding, we are sorry, but cannot help build your strategy. However, we can steer you in a direction to possibly do it yourself, and would recommend a two-day hands-on Social PR Immersion Course we offer three times a year in Dallas, TX.