By 2014, video will be 90% of all consumer traffic and 64% of mobile. – Cisco via the Gartner Group.
We believe social video is so critical to Social PR for two reasons: 1) It is very sharable 2) It conveys the personality behind the company. These are both very good for business.
Social video is our term to describe a way of producing video. It needs to be short and it needs to be authentic and genuine. It needs to be non-scripted (see last sentence). It is lightly edited (this cuts way down on costs and effects). It also needs to be tagged with keywords.
In the corporate world, there has been a video void. Looking overall at content development, companies have published a lot of articles, but not a lot of video. Some companies don’t even have one. Articles can rise to the top of search engines through a search engine optimization effort. However, video can also be optimized and climbs the search engines 53x faster than articles do. Social videos create a strong competitive advantage.
Having videos then necessitates knowing where and how to put them online. More Cabbage will syndicate your video through dozens of steps that drive sharing, search engine optimization, link ability and branding.
Let us know if we can produce some short videos for your business. We offer them starting in packages of four.
Here are some examples: