What is Social PR?
It’s an age-old concept. We are social people. We all do “public relations” when we meet with others. And people do business with people (as opposed to companies doing business with companies).
Perhaps our main purpose is using the internet as a medium to deliver content that forges relationships. We live in the reality that we all go through decision-making processes making value judgments in relationships that move us along a continuum until we take action: such as a make a purchase, trust another, accept a job, initiate a meeting, or request a proposal.
As the term “social media” gained traction in the business climate, we felt that this term best defines the internet space where we participate socially – search engines, forums, youtube, twitter, linked in, facebook, foursquare, etc. But social media doesn’t define what needs to take place in the media itself to make it work for your business.
The term “Social PR” helps to incorporate the concept that More Cabbage is being both brand-building and conversational at the same time. While we develop content that helps us relate with the public and build momentum through dialogue and engagement, we also utilize all things web, mobile and technical to manage intentional relationships that lead to sales.
So we joined “social media” with “public relations.” This is far from dabbling in social media with a post or a tweet. Rather, it’s attacking the whole internet from a strategic business relationship perspective. Those who do business with us understand the value and power of this approach. (This is why we’re better than most internal social media managers, and much more than just a social media company). We also incorporate sensible training programs so we can unify your employees around advancing social initiatives.
So, we use social media for Social PR to build relationships and that helps you build a social business for the next decade.