Measuring more cabbage will depend on what your “cabbage” is.

Quantified measurements, such as more sales, more leads, more attendees or rises in share price, can easily be measured after the marketing period has elapsed. Sometimes we need to come to you for the final numbers, such as sales, to measure our (joint) successes.

Qualified measurements such as brand recognition increases, brand preference, and perception changes require measuring with marketing surveys completed before and after the marketing period. We can then measure “shifts” in terms of numbers, but it is also helpful to look at the raw quality data for a more human snapshot of the success.