Most companies now realize that to NOT be well-ranked in search engines will yield few customers. Our work on search engine optimization (SEO) starts with the build of the site. If a site is not built correctly, neither Google nor Yahoo will recognize its content quality and popularity and will consequently rank it poorly…like on page 100 of the results.

Our SEO work then extends to on-page optimization and off-page optimization. On page optimization includes editing the content, footer, links, permalink urls, Titles, tags, and meta data to reflect the keyword phrases we are optimizing for. Then our off-page optimization involves creating a thousand links back to your site from other web sites, to demonstrate that you have popularity. The work is tedious and constant. And there are many points of criteria required to support optimization.

For example, at the time of this writing, if your domain name is registered for 10 years as opposed to annually, Google thinks that you’re going to be around for a long while, so this can improve your site’s quality score.

The better the score, the better the rank. The goal is that there are dozens of points of criteria like the example above that are required for a higher rank that require attention and on-going care. Is it time that we have a look at your site and see where and how we can improve your ranking? Just ask us. We’ll analyze your site for free if you mention this page.

We offer pay-per-click management, regional and local search submissions, link campaigns, keyword and copywriting of meta data, relational marketing, blogging, article development, sub-sites and domains, rss feeds and social data as means to this end.