Synthane Taylor
Synthane Taylor is a manufacturer of prepreg and laminate for the circuit board industry. The company had a quality and management perception problem, and our job was to change perceptions and correct it.
With our target launch being a trade show, we started with an ad campaign that delivered uncompromising results! A perception study had revealed a change in behavior among prospects: they were highly interested in the newly branded Synthane Taylor! The neon color matched the color of prepreg and reminded the client of their high product yields.
The trade show was a huge success. More leads were generated at this show than in three prior years combined. We landed a feature article in the show daily. We designed and developed the booth shape and graphics, along with t-shirts, green yo-yo’s, a mocha bar staffed with a bartender, two moving digital screens giving a tour of the facility’
Two men from a competitor walked by and one was overheard saying, ‘Man, have you seen the new Synthane’ They are out in force. We need to watch out.’
Another trade show success story .
After the trade show, the sales force was supported with other collateral including brochures, direct mail pieces, technical presentations and data sheets.
