Three Areas of Marketing that Deserve Your Dollars in 2012
With the New Year quickly approaching, budgets and plans for 2012 are flying across the desk of every organization. We thought we might offer some areas of marketing to consider spending your dollars on as your business moves into the New Year. What is hot? Refreshed logos and social media solutions encompassing wordpress site hosting web maintenance services:
A NEW WEBSITE (WordPress site hosting):
If your company does not have a website that can be easily updated with relevant content, such as blogs, pictures and video, you need to consider building a new website with a content management system, such as a WordPress site, that is easy to manage. We live in a content-rich society and you have to keep up by creating dynamic, relevant content around your industry that your customer will benefit from. This causes your website to grow with the changing times, focused on search engine optimization and customers actually finding you.
A REVISED LOGOMARK OR LOGOTYPE:
We come across a lot of companies who hardly think through why their brand identity creates confusion, failing to maximize value in the marketplace. It could be the corporate identity starting with the logomark. The reason to upgrade or deploy a new logo is because a brand changes, especially when services or products have changed, market conditions have changed, or value has shifted (such as you’re conducting more business through the internet or Social Media than in years previous). A professional can accomplish logo development without losing equity in the brand, the logomark, the name or the identity that you have already built your business on. If business is starting to slip, it may be time to refresh your market and communicate a new statement. It will renew your commitment to the marketplace, and you won’t look like you’re dying.
MORE CONTENT VIA SOCIAL MEDIA SOLUTIONS:
We suggested earlier that your new website include social media solutions such as dynamic and relevant content (videos, blogs, photos, links, etc.) posted on it on a regular basis, but that is just the beginning. The content posted on your site shouldn’t just live there, it needs to be pushed out across the web through social media sites like Facebook, Twitter, Linked In, and YouTube (We call this syndication). What do these social media solutions do for business? Content conveys your leadership in an industry or geography, it makes you popular on line, it helps your customers to learn about you before they call, and it causes your brand to be shared in social media and found in search engines. Your customers will talk about you on these sites in one way or another. By having your content on there, it helps you manage your brand and distribute it, by relying on the comments, passions and connections of others. Simply put, no content, and you will never be known.
Since there are several items to consider for your 2012 marketing efforts, perhaps the most important is making a decision to immerse your brand online where you can be found, searched and shared. We have very strong convictions that businesses will be kicking themselves in about three years if they don’t start investing in content management solutions such as wordpress hosted site web maintenance programs and social media solutions ASAP. If you would like to talk to us about how to do this in 2012, contact us here. We wish you many happy returns in 2012!
