Once in a long while we get to a project like a cigar label or a wine label. These projects bring our designers back to the all-nighters in design school developing logos with craftsmanship in an old-school kinda way. The Waters logo is not a font. It is hand-drawn.
The brand we built included a cork symbol that we discovered by researching the Indians in the Walla Walla region. The circular symbol means, “water.”